Nike Salesmeeting SP11 – Düsseldorf 2010

Nike’s Spring 2011 collection was revealed to the sportswear giant’s customers back in June 2010 in Dusseldorf

sieben8 recounted the history of the Nike “athletic department” via a narrative fashion-and-dance show and entertained the public with lively choreography on a 3-storey stage, a rock and pop musical arrangement, and truly cool costumes to match. After this opening day highlight, Nike’s gear was shown off over the following 4 days, using child and adult models and dancers selected by sieben8.

• Customer

  Nike

• Services

  • Idea / conceptual design
  • Choreography / dramaturgy
  • Stage direction
  • Music production
  • Stage / technology
  • Light production
  • Makeup / Styling
  • Artist booking