Nike Salesmeeting SP11 – Düsseldorf 2010

Nike’s Spring 2011 collection was revealed to the sportswear giant’s customers back in June 2010 in Dusseldorf

sieben8 recounted the history of the Nike “athletic department” via a narrative fashion-and-dance show and entertained the public with lively choreography on a 3-storey stage, a rock and pop musical arrangement, and truly cool costumes to match. After this opening day highlight, Nike’s gear was shown off over the following 4 days, using child and adult models and dancers selected by sieben8.

  • Customer

    Nike

  • Services

    • Idea / conceptual design
    • Choreography / dramaturgy
    • Stage direction
    • Music production
    • Stage / technology
    • Light production
    • Makeup / Styling
    • Artist booking

Choreography: Eddison Tang, Romina da Costa Pinto

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